Kengo Kito: Unity on the Hudson

Work

Exhibition Identity
Signage and Environmental Graphics
Printed Materials
Social Media Graphics

About the Exhibition

The Hudson River Museum’s inaugural exhibition in its new West Wing was an immersive and joyous installation by Kengo Kito, one of Japan’s most innovative contemporary artists. Known for his exhilarating and ethereal conceptual art installations, Kito repurposes everyday objects and connects modern materials with ideas rooted in traditional Japanese philosophy, culture, and art. In Kengo Kito: Unity on the Hudson, the artist used 2,100 colorful hula hoops to create a monumental, site-specific work symbolizing humanity’s interconnectedness.

About the Exhibition Design

The graphic identity of Unity on the Hudson, thoughtfully designed by Natasha Mileshina, employed a contemporary, sans serif typeface that complemented the circular nature of the installation. In the first gallery, visitors were greeted with a monumental, hand-painted title treatment, executed by Salvatore Schiciano, that appeared to hover on the wall, and, from certain angles, become intertwined with the suspended hula hoops that spilled into subsequent galleries. The proportions and vibrant hues employed in the exhibition signage were determined by the size and colors of individual hula hoops, thereby establishing a cohesive visual language throughout the space.

Team

Camille Knop, Design and Content Manager; Natasha Mileshina, Lead Designer; Salvatore Schiciano, Lead Preparator; Samantha Hoover, Deputy Director; Laura Vookles, Chair, Curatorial Department; Philomena Mariani, Editor; Full Point Graphics, Signage Printer; Graphics by Color Group, Signage Printer.